Why ISPO Munich Matters for Sportswear & Custom Apparel
ISPO Munich is one of Europe’s premier trade fairs in sports, outdoor, and active lifestyle — a gathering place where brands, textile innovators, retailers, and tech providers intersect. The show emphasizes innovation, digital transformation, sustainability, and performance-driven product development — all areas deeply relevant to the future of custom sportswear.
For the custom apparel software space, ISPO offers a unique vantage point: the chance to observe how sports brands are pushing their boundaries, to see new materials and production technologies in action, and to spot what customization opportunities may emerge in activewear, performance gear, and sports merchandising.
What We’re Hunting for at ISPO
The event draws a diverse mix of visitors, exhibitors, and professionals from:
- Strategic conversations with brands and decision-makers in sportswear
- Emerging printing and textile tech suited for high-stress use (e.g. sweat, stretch, durability)
- Potential partners upstream (fabric suppliers, smart textile companies) and downstream (printing houses, fulfillment)
- Insights into how custom / on-demand apparel is viewed within the sportswear ecosystem
- Gap analysis: where customization is underserved in activewear
What This Means for You (Our Clients & Partners)
By immersing ourselves in ISPO’s ecosystem, we aim to:
- Translate cutting-edge sportswear trends into actionable custom apparel features
- Develop stronger partnerships with print houses, textile providers, and brands
- Share a curated ISPO insights report so you can act on opportunities without needing to be there
- Help you position your brand or product in alignment with what’s next in sports innovation
Tips for ISPO Visitors Focused on Custom Apparel
Come with use-cases & questions: what problems do you want to solve via customization?
Map your must‑visit halls: technology, textile, wearable / smart garment zones
Reach out in advance: contacting brands or startups to schedule quick chats
Bring digital or physical portfolios: images, specs, product visions
Document: take photos, capture names, gather brochures — you’ll want to refer back

What We'll Share Back
After the event, we'll publish a detailed recap:
- Trends in sportswear + customization we observed
- Interviews or spotlights (brands / startups doing cool stuff)
- Ideas for what your custom apparel roadmap could adopt
- Takeaways for how software + tech must evolve in this space
If you're in sportswear, active apparel, or tech / textile industries and plan to be at ISPO Munich — drop us a line. Let's connect, collaborate, and explore how custom apparel can scale in sport.
Reach out now if you'll be there and want to chat